Steve Ims

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Web-caching technologies offer great advantages to static-content publishers, including improved (faster) response times for end users and reduced data center workload. Further, because these technologies are based upon an open standard (HTTP), content publishers have a choice of solution providers, including hardware-based and software-based solutions, as well as service offerings on commercial content-distribution networks, such as Akamai Technologies' EdgeSuite. Unfortunately, traditional caching technologies offer minimal benefit to personalized Web content (because caching provides more benefit to content that's shareable by multiple users). As a result, application servers are always required to handle requests for personalized content. Thus, personalized content, which is vital for competitive e-businesses, is "expensive" to generate. This cost may be realize... (more)